[US] Californian producers facing $437m in lost sales due to Covid-19 Californian grape producers could be facing a a $437 million hit in lost sales from this year’s vintage because of the Covid-19 pandemic. This is according to Jon Moramarco, managing partner of bw166 and editor of the Gomberg-Fredrikson Report, who claimed that increased sales of wine in the off-trade are not enought to compensate for lost wine sales in ... Read more
[FR] Covid-19 piles on pressure for Bordeaux to pull up vines Between eight to ten thousand hectares of vineyards may be grubbed up in Gironde in response to declining sales, according to ongoing discussions . at the Bordeaux and Bordeaux Supérieur producers’ association. This strategy would result in France's leading wine department, with 110,800 hectares of vines, losing 7 to 9% of its area planted with wine grapes. While affected areas and the amount of support remain unresolved, the key issue faced by the permanent ... Read more
[NZ] New Zealand's 2020 vintage hailed as "outstanding" despite Covid-19 challenges New Zealand winemakers are toasting an “outstanding” vintage, despite the difficulties posed by the Coronavirus pandemic. “Although Covid-19 restrictions did have a huge impact on the way the harvest was run, they will not affect the quality of the wine, and we are really looking forward to some exceptional wines coming from this year’s... Read more
REPORT: This week's report...
The great unveiling...
“... They have been developed to address the current dynamic environment with the Covid-19 pandemic as well as new and emerging challenges ...“ Cath Oates, acting chair of Wine Australia.
After polling its stakeholders, including wine producers, exporters, and grape growers, the trade body was able to establish the key priorities of its strategy.
After polling its stakeholders, including wine producers, exporters, and grape growers, the trade body was able to establish 5 key priorities of its strategy >>Strategies 1-5
"They have been developed to address the current dynamic environment with the Covid-19 pandemic as well as new and emerging challenges," said Cath Oates, acting chair of Wine Australia.
Over the next five years, Wine Australia will invest more than $200 million in R&D, marketing, regulation and adoption with funding coming from growers, producers, and exporters, as well as the Australian Government which has pledged to match any R&D funding raised within the industry.
>>... the annual plan includes protecting the reputation of Australian wine, enhancing grape and wine excellence, growing sustainable environments and building business sustainability... Wine Australia has also announced details of its annual operational plan for the next year, in which it has invested $65.3m. This is on top of the Government's $50m Export and Regional Wine Support Package.
Part of this plan includes supporting Australian exporters who want to capture a greater market share in the following markets and price points >>focus markets & price points
There will also be changes to their marketing strategy, increasing social media and digital engagement, along with additional retailer and distributor promotions.Click here to read more
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